Advertising in Pattaya
Pattaya has 5 million visitors annually.
that means 14,000 people are out and about EVERYDAY.
What does that have to do with advertising ? let us explain
our current venues with kiosks installed combined have around 20,000 people interactions per month. this includes repeat customers new customers staff service provides , expats, holiday makes ( repeat visitors and first timers) and so on.
this number will increase coming into high season.
lets use a example, if you have 100 people in a room and 20 of those people see your business advertisement that is a potential new 20 customers for your business.
At a very low starting price of 1000 baht per month simply by have 2 customers visit your business would cover the cost of the advertisement per month.
Digital signage is a bit like what social media was seven or eight years ago,
It is part of a new digital transformation for nearly all industries.
8/10 customers have entered a store because of a digital sign catching their interest.
Nearly 7 in 10 customers purchased a product or service because a sign caught their eye
71 % of people said they felt advertising on digital billboards stood out more than online ads, and 46% said they were more prominent than even television ads.
Still images or Videos?
both types of advertising have advantages and disadvantages.
let talk about the ways to use both of these.
Like posters still images can be used for text explaining what your product or service is, this is great because the customer can see a bit about your product and if it relates to them.
Videos of your venue are a great way to preview what time spent in your place of business is like.
images ( static ) vs video ( motion )
videos by far receive more attention then images , 400% more in fact AND for a much longer period of time.
think about it when you walk into a establishment how many of the posters on the walls do you stop and read or look at? BUT the TV will almost always grab your attention at 1 point in time at least. static images work as well due to the screen changing ad content. but use of both types of advertising is sure to help you retain and engage your customers.
Facebook is a great tool for advertising. it creates a return customer base which is easy to communicate with. you can use it to advertise your best nights , events , birthday celebrations , dinning experiences ,services and attractions.
if the customer is not aware of your business then you will be missing your chance to offer these customers what they are looking for. how do we solve this ? display your facebook page in your advertisement on the charging kiosks screen. this can be done with the facebook URL or with a QR code.